Supergirl Opens on June 26, Brazilian DC Fans Got There First
The film hasn't opened, but the twibbon already has
For months, DC Studios has been teasing a new film of another major character from their comics universe. Trailers have then been published, and we’ve learned of this one young Kryptonite named Kara who has gone through a tougher life compared to her cousin Kal-El (a.k.a. Superman) after the destruction of their home planet Krypton. Unlike Superman who chooses to stay on and defend the Earth. Our Kara travels throughout the galaxy, seemingly grungy, in disarray, and perhaps a little drunk. Along the way, an unlikely alliance is made between her and someone else on a quest of revenge. This story of Supergirl will be revealed soon in theaters worldwide on June 26.
Planeta diário (@dailyplanetbr_) is a Brazilian DC fan account built on one premise, stated in their own tagline: "De Dcnautas para Dcnautas" or “from DC fans, for DC fans.” For the past year, they've covered every corner of James Gunn's rebooted DC Universe, from casting news to comic comparisons. When Supergirl's marketing built toward the June 26, 2026 release, Planeta diário built something of their own: Twibbonize campaigns featuring the titular character for their community to wear as a profile picture.
The Supergirl visual campaign
Profile pictures work differently from posts. A post moves through a feed and disappears, but a profile picture stays and travels with the person. A fan who adds a twibbon to their profile picture carries that same twibbon into other spaces that paid promotion barely reaches; every online conversation the person is having, their reply, and group chat they enter. All of a sudden, people see the twibbon as a part of this fan’s identity. Together with the act of sharing the link, this twibbon grows to be a visual campaign, through which with minimal words and capitals, the film gained an exposure.
Previously, Planeta diário also released multiple campaigns for the 2025 Superman, featuring a twibbon in the iconic red and blue colors, an alternate version of icier Superman, and one of Peacemaker, who has a huge cameo in the film.
This time, Planeta diário is back with more campaigns. Ever thoughtful of the characters, they prepared two designs that truly fit Supergirl who is more no-nonsense and rebellious compared to her cousin. The design draws from Milly Alcock's portrayal of Kara Zor-El, based on the DC comics character created by Otto Binder and Al Plastino.
What you can do
This is the pattern Twibbonize makes possible ahead of any release, especially one that is based on a beloved IP such as superhero characters: a fan community create twibbons, supporters add their photo, and the campaign spreads through a community's social graph weeks, boosting the film’s exposure with a possibility of increasing the ticket sales.
Supergirl is adapted from one of comics' most recognized and beloved characters. What makes the twibbon special is that it does not come from the DC Studios, but rather from a fan account in Brazil, passing it peer to peer, one profile picture at a time. Here are some fans using the Supergirl twibbon
This campaign activity does not just belong to huge IPs. If you are in a fan community of other media, may it be a show, film, or even a book, this can work for you too.
