EGYD Career Fair 2026: Build People’s Excitement Before the Event

The EGYD Career Fair 2026 is next month, precisely on July 11. The seats have not been filled, of course, but youths are already signing up, posting the event on their social media pages before it kicks off.

Educating Girls and Youth for Development (EGYD), a youth-led organization in Zambia, is running a Twibbonize campaign ahead of the fair: registered attendees share an "I Am Attending" twibbon with their own photo, post it publicly, and tag EGYD. The organization is offering K1,500 to one participant who does this, drawing even more attention. But the twibbon works in marketing the career fair.

EGYD Career Fair

With the mission of “improving the lives of girls, young women, and the youth as they are marginalized within communities and disadvantaged based on their gender”, Educating Girls and Youth for Development creates opportunities-filled events, such as the EGYD Career Fair. The event is intended to connect the youth with hundreds of young professionals as well as experts in the field through panel talks, career coaching, and entrepreneurial booths. In 2025, the event became a huge success for this Lusaka-based NGO, drawing over 450 attendees, surpassing their expectation of 300.

This year, EGYD Career Fair is back with the same hopeful mission. To achieve the same level of success, they deploy a strategy that campaign creators or event promoters can learn from. 

A Twibbonize campaign is published ahead of the event. The frame announces not only the event details, it is also furnished with a sentence “I am attending”. The campaign does what a mere cannot do: encourages the decision to attend visible to the attendee's network.

An impactful way to promote

Events that wait until the day-of to generate social momentum leave the hardest distribution work to the shortest window. EGYD's approach runs the campaign weeks ahead of July 11, letting each attendee post extend the event's reach into a new network. EGYD is particularly clever by making the twibbon a part of their event’s challenge in which anyone who uses and shares the campaign will get a chance of winning 1,500 Zambian Kwacha (equivalent to 85 US Dollars). A Twibbonize campaign is most effective when the supporters share their twibbons, and this challenge will surely boost its exposure.

However, that is just one example of how an organization plays with the medium Twibbonize provides. What is truly remarkable is how EGYD built a strong event that is backed with a thoughtful online visual campaign.